This is a flat cut chuck or shoulder roast. For most home cooks, chuck and shoulder roasts are interchangeable, but if you prefer one over the other, please let us know that in the comment field.
Average roast is 3 pounds.
Grassfed Chuck & Shoulder Roast
Grassfed beef is naturally low in fat and a deeper color than grainfed beef. If it is cooked the same way as grainfed beef, it can yield a disappointing experience. Searing the outside of the cut at a higher temperature then lowering the temperature will seal in the natural juices. Also, Grassfed Beef should be cooked to one less degree of doneness than you prefer for grainfed beef. If you like a medium steak, cook a Grassfed steak to medium rare.
Cuts that you prefer cooked to well done should be marinated and/or cooked "low and slow" (low temperature for a longer time) after an outer sear to yield the best-tasting beef you've ever had.